I was referred to a potential client by a friend last week and I called and left my normal message – "Hi, this is Mike Pallin with The Floyd Wickman Team. I was referred to you by (NAME). When it's convenient, please give me a call back at 734-637-4030. Look forward to hearing from you!"
No return call. Waited 48 hours and called again. Left another message. No return call. And then this same issue came up in a coaching session. My #1 goal is to connect with people I am referred to in a timely way. My #1 challenge is getting them to return my call. How do I get return calls from people I have been referred to?
Read the marvelous advice below that was given:
You only called once? It takes an average of 8 calls to get a return call.
Send them a video message instead of just calling.
Call and text. People are WAY more likely to answer a text. Think about it: How many texts are unopened on your phone right now? Odds are the number is very low and for most of you, it’s zero.
Connect with them on LinkedIn and send a message with your connection invitation.
Send a message on Facebook Messenger. Did you know Facebook Messenger has an open rate of 90%? The highest out of any social media messenger app.
Find them on social media, connect, comment, and like their posts.
Mail an envelope with a pre-stamped postcard inside, addressed to you, with this message:
I know you were referred to me. Don't give up. Things are really busy now.
The best way to reach me is my preferred method of communicating:
Leave a message on their website in the CONTACT ME section.
When all else fails, send flowers.
People are really busy these days. Keep your energy level up and your expectations under control.
And finally, instead of just calling, do some or all of the above.
So that's exactly what I did and SNAP, just like that, I got two return messages – one on facebook, one on gmail. "Sorry It's taken me so long to respond. The best way to reach me is email."
The smartphone is a modern miracle. Of course it has drawbacks, but it is the best communication tool salespeople have EVER had. Do you agree?
The Floyd Wickman Team blog by Mike Pallin