Master Selling Skills Program

We train agents in the bottom half of production - and help them get to the top half. Floyd Wickman's Masters Selling Skills Program is the longest-running, most popular, best-results training program in the history of real estate. We also specialize in training those who need to get started or restarted. For over thirty years, our students have produced an average of one listing or sale per person per week while in training, even though 82% begin the program in the bottom half of production. Within one year of graduation, 2/3 have graduated into the top half of production. So ask yourself, "What is it costing me not to take this program?"


Spaced Training

Floyd’s Philosophy – “You can teach a person too much all at once and they miss the whole point.”

We meet with our students one day a week from 9AM to 3PM for 7 consecutive weeks. Then, our students go out and apply what they learned in class for the next 6 days in the field. Each week they come back to class with the curriculum applied, and the experience needed to learn at a higher level.


Floyd’s Philosophy – “Teamwork makes the dream work. A group of people working together for a common goal, as a team, will always produce more than a group of people working as individuals.”

Team spirit and team recognition make learning fun, and team dynamics motivate everyone, and act as a great “pressure relief valve.” Our classes are divided up into teams and sectioned into groups that foster an encouraging and familial environment. 


Mandatory Assignments

Floyd’s Philosophy – “Education without application is worse than worthless.”

Knowledge doesn’t apply itself. The assignments each week are spelled out clearly and follow a logical order. They include making calls and contacts, having real estate prospecting conversations, utilizing CRM for prospect follow up, building a mailing database, planning weekly activity, and tracking weekly activity and results.



The Process for Sponsoring a Successful Floyd Wickman Program-

Step 1    Meet with a Floyd Wickman Program Trainer to see if there is a fit. We want to know what your concerns and objectives are first. Then we will answer all your questions, establish a minimum number of students, and forecast production and ROI. No charge

Step 2    Where there are multiple offices participating – Meet with your Leadership Team to lay out the program, take a tally and prepare for the next step. No charge.  

Step 3    Hold a Special Event for the agents. A three hour, 'nuts and bolts' sales technique seminar that also introduces the program opportunity in the final 20 minutes, delivered by a Floyd Wickman Program Trainer with Floyd’s Professional Platform Speaking Skills. No charge

Step 4    The Program. The students pay the tuition. The client provides the facility. We provide all the rest.


Contact Mike Pallin
(734) 637-4030 
for more information and to bring the Master Selling Skills Program to your city.