Unlock a Powerful Pricing Technique

For the first time outside of our programs, we’re giving you access to the Dilemma Technique—part of Floyd Wickman’s legendary three-part pricing presentation. This simple but powerful dialogue helps real estate agents present price in a way that builds trust and keeps clients from walking away.

If you’ve ever lost a listing because you didn’t know how to push back on price, this one’s for you.

Once you're ready to master the full pricing strategy, you’ll find it inside the Digital Floyd Wickman Course.