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FREE TRAINING

You Have Your Real Estate License. Now what?

Get your business started or restarted the Wickman Way


The Digital Floyd Wickman Course

Nine video lessons, nine digital manuals, downloads, and more

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Spaced Training

One video lesson and manual unlocks each week

66% of Agents

Transfer from the bottom half of production to the top half within a year after taking a Floyd Wickman Program

275,000

Program Graduates across all Floyd Wickman Programs

You needĀ consistency

Itā€™s time to stop trying toĀ figure out what to do each day and approach your real estate business like the business it is.

How?

TheĀ Digital Floyd Wickman Course


Your activity may beĀ inconsistent, lacking results, and preventingĀ deals from getting signed. You might be unsure what to work on and when, and are battling big changes in the industry. There is limited inventory and fierce competition. Your skills need to be sharp. You can be successful in real estate.

START TODAY

Learn on your own time.

Our students averageĀ one listing andĀ one sale per person, per week.

The Floyd Wickman Program Group Photo of Agents
GET STARTED TODAY

Here's how it works:

  • After enrolling, you will receive immediate access to Lesson 1. There is a video, a digital manual, and supplemental material available with each lesson. One lesson unlocks each week. You will watch Lesson 1, do the corresponding weekly activities, and then next week you will start Lesson 2. Unless you choose the Fast Track option below. Then, all the lessons are opened at once. The fast-track option is best for agents who have previously taken a Floyd Wickman Program, or for a manager or broker.

  • We strongly recommend that you complete 5 weekly activities between each lesson. This is the power of "spaced training". There is time in between learning to implement the skills each week.

  • The 5 activities are:

    1. Build close personal relationships

    2. Generate leads

    3. Schedule and complete 1 hour of follow-up

    4. Develop dialogue delivery skill

    5. Work on your attitude.Ā 

Why us?Ā Ā 

Floyd Wickman Real Estate Coaching Programs

Ā 

Over 275,000 program graduates since 1980

The results go far beyond theĀ program. That's why agents keep choosing us.Ā You will succeed in this digital course if you are a real estate agent prepared to work hard and learn the dialogue selling skills, AKA what to say, how to say it, and when to say it. We teach sales tracks, not scripts. When youĀ step outside your comfort zone and set time aside to complete the weekly assignments, you can succeed.

You Don't Need More Random Real Estate Advice

The Floyd Wickman Programs for Real Estate Agents and Brokers

Stop piecing together YouTube videos, Instagram profiles, and handouts from your brokerage. You need one repeatable way to learn how to conduct a sales conversation. A framework. An understanding ofĀ howĀ a conversation works and how to convert it into appointments and transactions (AKA commissions).

Created by Mike and Mary Pallin with decades of real estate coaching and training experience

You can succeed in real estate with the right foundational skills.

How do we do it?

We teachĀ them the best sales training dialogues in the industry. Our program is continuouslyĀ updated to meet changes and challenges in the marketplace.

Real Estate Broker

You'll see:

  • Agents who understand "the company" isn't responsible for giving them leads so theyĀ accept the responsibility forĀ finding them.
  • Agents who don't cut their commission.
  • Agents who know how to communicate price, and how to get built-in price reductions when necessary so their listings sell.
  • Agents who realize the value of relationships - generatingĀ referrals without having to pay for them and rejecting out-sourced plans that cost a ton of money.
  • Agents who are consistent in their prospecting efforts, especially during the six weeks of the program.
  • Agents who talk to more people and go on more appointments in six weeks than they have in months.
  • Agents who deliver what they promise, and buy in to your company's tools and systems.
  • Agents who like one another because they know one another.

TALK WITH OUR TEAM

Stop Guessing Your Way Through Important Conversations

Ā Click the play button toĀ hear a brief introduction of the course so you know what to expect. Mike & Mary Pallin are experiencedĀ Wickman Master Trainers, coaches, and professional speakers. They are your Trainers for this course with videos, worksheets, lesson manuals, audio review, customizable tools in Canva & more.

 
START TODAY

Ā 

Preview the Course:

Digital Floyd Wickman Course

  1. Course Introduction

    6 lessons
    1. Welcome to the Course
    2. How to Access the Course and Manage Your Account
    3. Opt-in!
    4. About Your Trainers
    5. Weekly Assignments and Activities
    6. Thank You and Facilitator Guide

  2. LESSON 1 - How To Build Close Personal Relationships And Generate Referral Leads

    9 lessons
    1. VIDEO & MANUAL: Lesson 1
    2. AUDIO: Referral Lead Generator Steps 1-6
    3. AUDIO: Referral Lead Generator Steps 7-8
    4. PDF: Typed RLG
    5. PDF & AUDIO: SMART Week
    6. What is 5-90-10?
    7. PDF: Resources For Adding To Your Book Of Business
    8. ScoreCard, Assignments & Activities Due Before Lesson 2
    9. Lesson 1 Knowledge Check

  3. LESSON 2 - How To Convert Inquiries Into Appointments

    5 lessons
    1. VIDEO & MANUAL: Lesson 2
    2. AUDIO: Converting Inquiries
    3. PDF: Universal Inquiry Track
    4. Assignments & Activities Due Before Lesson 3
    5. Lesson 2 Knowledge Check

  4. LESSON 3 - How To Create Buyer Loyalty

    5 lessons
    1. VIDEO & MANUAL: Lesson 3
    2. AUDIO: Selling More Houses With Fewer Showings
    3. AUDIO & PDF: The Buyer POCA
    4. Assignments & Activities Due Before Lesson 4
    5. Lesson 3 Knowledge Check

  5. LESSON 4 - How To Generate Listing Leads Without Buying Them

    4 lessons
    1. VIDEO & MANUAL: Lesson 4
    2. AUDIO: Specific Buyer Approach
    3. Assignments & Activities Before Lesson 5
    4. Lesson 4 Knowledge Check

  6. LESSON 5 - How To Convert Leads To Appointments

    8 lessons
    1. VIDEO & MANUAL: Lesson 5
    2. AUDIO: The Lead To Appointment Converter
    3. AUDIO: The Highest Price Analysis
    4. AUDIO & PDF: The Timing Analysis
    5. VIDEO: Financial Risk Analysis
    6. AUDIO & PDF: The Financial Risk Analysis
    7. Assignments & Activities Due Before Lesson 6
    8. Lesson 5 Knowledge Check

  7. LESSON 6 - How To Control The Listing Appointment

    5 lessons
    1. VIDEO & MANUAL: Lesson 6
    2. AUDIO: Preview Of Coming Attractions (POCA), Seller
    3. AUDIO & PDF: Asking Questions Of The Seller
    4. Assignments & Activities Due Before Lesson 7
    5. Lesson 6 Knowledge Check

  8. LESSON 7 - How To Get Your Listings Priced Right

    6 lessons
    1. VIDEO & MANUAL: Lesson 7
    2. AUDIO: Pricing The Wickman Way
    3. AUDIO: Pricing Presentation
    4. AUDIO: The Dilemma Technique
    5. Assignments & Activities Due Before Lesson 8
    6. Lesson 7 Knowledge Check

  9. LESSON 8 - How To Handle Hesitation

    5 lessons
    1. VIDEO & MANUAL: Lesson 8
    2. AUDIO & PDF: Comparison Shopping Analysis
    3. PDF: Pro/Con Analysis
    4. Assignments & Activities Due Before Lesson 9
    5. Lesson 8 Knowledge Check

  10. LESSON 9 - How To Write Your Best Offer First

    4 lessons
    1. VIDEO & MANUAL: Lesson 9
    2. Scorecard Upload
    3. Lesson 9 Knowledge Check
    4. Course Feedback

  11. Congratulations!

    3 lessons
    1. Course Recap
    2. How To Keep It Going
    3. Vendors We Trust