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Floyd Wickman's Vault

The only collection of classic Floyd Wickman audio, video, and training materials,

Built for agents and real estate leaders to keep their skills sharp.
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The market changes.
The fundamentals don't.

Knowing what to say matters.

For agents:  handling hesitations, protecting your commission, following up consistently, and so much more, including all the audios from the live Floyd Wickman Program, and even from the ol' Sweathogs Program.Floyd's Vault brings decades of Wickman sales and leadership training together in one place so you can find the right idea, dialogue or training when you need it.
For leadership:  Motivating your people, running effective sales meetings, a field-training guide, holding agents accountable and increasing agents' production.

Whether you're working to become a better agent yourself or responsible for helping an entire office improve, there's something inside for you.

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Floyd Wickman is known as the Duke of Dialogue. He has touched the lives of millions of people from across the globe. His life story, captivating humor, and ability to connect with people has made him a cultural phenomenon.

What's inside?

All Things Wickman. Student Resources, 101 Greatest Dialogues, Original Sweathog Audios, Straight Talk Selling, Business Planning Tools, Dialogue Dictionary, 15-Week Original Spaced Training Videos, 1-2-3 Management System, Core Values Club, Rapid Fire Recruiting, and more. Over 450 items with new material added monthly. There are categories organized by what you're looking for support in: Listing Presentation, Expired Listings, FSBOs, Holidays, etc.

Inside is a combination of Classic Floyd Wickman audios and videos, plus training for management, Student Resources from The Floyd Wickman Program, webinar recordings & more.

The voices inside: Floyd Wickman, Mike Pallin, Gino Wickman, Mary Pallin, Master Trainers and other experts.

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Preview what's in Floyd's Vault:

Floyd's Vault

  1. Welcome to the Vault!

    3 lessons
    1. Tips for Accessing the Vault
    2. Mobile App
    3. Manage Your Membership
  2. ✨ NEW THIS MONTH ✨

    3 lessons
    1. July // Too Far Behind To Hit Your Goal? Plus 9 new salesmanship audios in Straight Talk
    2. August // Post-Listing Appointment Analyzer, New Search Feature
    3. September // WEBINAR REPLAY: How to Create Buyer Loyalty in a Commitment-Resistant Market
  3. Approaching Expired Listings

    12 lessons
    1. PDF: Expired Listing Client Qualifier
    2. PDF: Generating Your Own Leads
    3. REDX Podcast: Expired & FSBO Scripts and Strategies with Mike Pallin
    4. AUDIO: A Top Agent's Impressive Expired Listing Campaign
    5. AUDIO: Expired Appointment Preview (Safe Island) Dialogue
    6. AUDIO: Expired Marketability Analysis Dialogue
    7. AUDIO: Cold Call Prospecting from Dialogue Dictionary
    8. VIDEO: The Expired Listing from Master at Work
    9. Vendors We Trust (Discounts!)
    10. ADUIO: Core Values Club: Calling Expireds with Jason
    11. VIDEO: Calling Expireds with Mary Pallin
    12. AUDIO: Expired Listing Roleplay with Mike & Mary
  4. For Sale By Owners

    12 lessons
    1. 2-6 FSBO Helpkit Dialogue
    2. 2-7 FSBO Net Them More Money Dialogue
    3. 2-8 FSBO Co-Broke Dialogue
    4. 3-3 FSBO Appointment Preview (Safe Island) Dialogue
    5. 3-5 FSBO Presentation Pre Sell Dialogue
    6. 3-6 Why FSBOs Need to List Reason One
    7. HOT BUTTON #6: The FSBO HelpKit
    8. Video: Floyd's FSBO Listing Presentation
    9. How to List For Sale By Owners
    10. VIDEO: Mastering the For Sale by Owner with Theresa Barton
    11. FSBO Dialogue Workshop with Mary Pallin
    12. Master at Work Series: The For Sale By Owner
  5. Reviewing Your Listing Presentation Before & After The Appointment

    4 lessons
    1. Quick Review On The Way To The Listing Appointment
    2. Quick Review After The Listing Appointment
    3. Post-Appointment Analyzer
    4. Listing Appointment Questions: Client Qualifier
  6. Student Resources from The Floyd Wickman Program

    65 lessons
    1. Session 1

      1. SMART Week
      2. Full Length Session 1 Audio
      3. Referral Lead Generator
      4. Introducing Floyd Wickman
    2. Session 2

      1. HOT BUTTON #1: The Highest Price Analysis
      2. HOT BUTTON #2: The Timing Analysis
      3. HOT BUTTON #3: The Financial Risk Analysis
      4. HOT BUTTON #4: Marketability Checklist
      5. Full Length Classic Session Two
      6. Marketability Checklist Audio
      7. Financial Risk Analysis Audio
      8. The Real Estate Timing Analysis Audio
      9. Listings Are the Name of the Game Dominico Siciliano Audio
      10. Setting Up a Gettable One Stop Listing Appointment Audio
      11. The Lead to Appointment Converter Audio
      12. Income to Activity Converter
    3. Session 3

      1. The Seller POCA
      2. The POCA Delivery Audio
      3. Seller Qualifying Questions
      4. Qualifying the Seller Audio
      5. HOT BUTTON #5: Trends Analysis
      6. HOT BUTTON #6: The FSBO HelpKit
      7. Video: Floyd's FSBO Listing Presentation
      8. 3 Facts, 6 Reasons
      9. Full Length Classic Session Three
      10. Looking Around the House Audio
    4. Session 4

      1. Post-Appointment Anaylzer
      2. Pricing: The Wholesale-Retail Time Pyramid Audio
      3. Price-Time Pyramid
      4. Reasons Why Me Dialogue
      5. Full Length Classic Session Four
      6. Hot Button #4: The Trends Analysis Audio
      7. Pricing: The Best Kept Secret Dialogue Audio
      8. Price Reductions Audio
      9. Last Resort Money Close Audio
      10. Getting It Priced Right Audio
      11. Pricing Presentation Audio
      12. The Dilemma Dialogue for Pricing Audio
      13. Presentation Audio
    5. Session 5

      1. HOT BUTTON #7: Comparison Shopping Analysis
      2. Comparison Shopping Analysis Audio
      3. VIDEO / HOT BUTTON #8: Buy/Sell Analysis
      4. HOT BUTTON #9: Pro Con Analysis
      5. Pro Con Analysis Ben Franklin Audio
      6. Full Length Classic Session Five
      7. Full Length Classic Hot Buttons Review
      8. Handling Think It Overs Audio
      9. Protecting Your Commission Part 1 Audio
      10. Protecting Your Commission Part 2 Audio
    6. Session 6

      1. The Buyer POCA
      2. The Universal Inquiry Track
      3. Full Length Classic Session Six
      4. Selling More Houses with Fewer Showings Audio
      5. Converting Inquiries Audio
      6. The Home Buying Help Kit
      7. HOT BUTTON #10: Competitive Offer Guidelines
      8. PPT: Buyer Agency Presentation
      9. PDF: Buyer Agency Presentation, Handout Slides
      10. Buyer Qualifying Questions
    7. Session 7

      1. Vendors We Trust
      2. Production and Dollar Volume Chart
      3. NEW! Hot Button Flowchart
      4. Pledge
      5. Graduation Message from Floyd Audio
      6. Achieving a Long Range Goal Audio
  7. Videos

    45 lessons
    1. Suffering from the "Gonna Gets"? with Mary Pallin
    2. Tommy Clifford, Short Form Video Made Easy
    3. Kyle Draper Keynote, How's Your Influence?
    4. Mike Faraci Keynote, The Mattress Method: Mastering Modern Visibility
    5. Should I Sell Now Or Wait? With Mike Pallin
    6. "Begin with the end in mind" - Charlie Munger
    7. How to Be in Positive Control of Your Life
    8. "Should I buy now or wait?"
    9. Gino Wickman's 10 Disciplines
    10. FSBO Dialogue Workshop with Mary Pallin
    11. Dialogue for Comparison Shopping Analysis 2022, with Mary Pallin
    12. Webinar Replay: How to Find Your Ideal Clients
    13. Webinar Replay: ZERO to TWENTY
    14. Webinar Replay: The One Easy Tweak that will Double Your Production in 2025
    15. "What should I offer on this house?"
    16. Tips for Breaking into the Luxury Market
    17. How to Overcome Procrastination
    18. WEBINAR REPLAY: How to Create Buyer Loyalty in a Commitment-Resistant Market
    19. Too Far Behind To Hit Your Goal?
    1. 15-Week Spaced Training Videos

      1. Broker Orientation
      2. Phase 1, Session 1: Succeeding as a Listing Agent
      3. Phase 1, Session 2: Mastering the Phone for Listing Appointments
      4. Phase 1, Session 3: Controlling the One-Stop Listing Appointment
      5. Phase 1, Session 4: Successful Techniques for the Listing Appointments
      6. Phase 1, Session 5: Taking Saleable Listings at the Right Price
      7. Phase 2, Session 1: Handling the Telephone Inquiry
      8. Phase 2, Session 2: Converting Inquiries to Sales
      9. Phase 2, Session 3: Successful Techniques for Selling Houses (Part 1)
      10. Phase 2, Session 4: Successful Techniques for Selling Houses (Part 2)
      11. Phase 2, Session 5: Negotiating the Offer and Counter Offer
      12. Phase 3, Session 1: How to Close for the Decision with Buyers and Sellers
      13. Phase 3, Session 2: Successful Processes for Handling Objections
      14. Phase 3, Session 3: Handling Specific Seller Objections
      15. Phase 3, Session 4: Handling Specific Buyer Objections
      16. Phase 3, Session 5: How to Manage Your Time in Real Estate
    2. Master at Work Series

      1. The Cold Call Listing
      2. The Expired Listing
      3. The For Sale By Owner
      4. The Price Reduction
      5. Handling the Ad and Sign Calls
      6. Qualifying the Buyer
      7. Closing the Buyer
      8. Getting the Offer Accepted
    3. Business Breakthrough 2022

      1. What You Need in 2023 (Part 1)
      2. What You Need in 2023 (Part 2)
  8. 101 Greatest Dialogues

    114 lessons
    1. 1-1 Why is Dialogue Important?
    2. 1-2 What is Dialogue Versus Script?
    3. 1-3 How is Dialogue Used
    4. 1-4 What are the Ingredients of Dialogue?
    5. 1-5 And Why
    6. 1-6 When Do I Need Dialogue?
    7. 2-1 Floyd's Opening
    8. 2-2 Warm Call General Dialogue
    9. 2-3 Warm Call Just Listed Dialogue
    10. 2-4 Warm Calling Dialogues
    11. 2-5 Warm Call I Have a Buyer Dialogue
    12. 2-6 FSBO Helpkit Dialogue
    13. 2-7 FSBO Net Them More Money Dialogue
    14. 2-8 FSBO Co-Broke Dialogue
    15. 2-9 Expired Marketability Analysis Dialogue
    16. 2-10 The Who Do You Know Dialogue
    17. 2-11 Choice of Three Dialogue
    18. 2-12 Choice of Three Dialogue (2)
    19. 2-13 Wait Until After the Holidays Response Dialogue
    20. 2-15 How Much Commission Do You Charge Response Dialogue
    21. 2-16 We Have a Friend in the Business Response Dialogue
    22. 2-17 Send Me Something Response Dialogue
    23. 2-18 The Other Broker Charges Less Response Dialogue
    24. 3-1 Floyd's Opening
    25. 3-2 General Appointment Preview (Safe Island) Dialogue
    26. 3-3 FSBO Appointment Preview (Safe Island) Dialogue
    27. 3-4 Expired Appointment Preview (Safe Island) Dialogue
    28. 3-5 FSBO Presentation Pre Sell Dialogue
    29. 3-6 Why FSBOs Need to List Reason One
    30. 3-7 Reason Two Serious Buyers Shop Price Dialogue
    31. 3-8 Reason Three Separating Lookers from Buyers
    32. 3-9 Reason Four Marketing Services Dialogue
    33. 3-10 Reason Five Losing Money Over Time Dialogue
    34. 3-11 Reason Six Third Party Negotiator Dialogue
    35. 3-12 Handling I Don't Want to List for 180 Days
    36. 3-13 Staying on Track Dialogue
    37. 3-14 Surer, Quicker Sales Dialogue
    38. 3-15 Keeping Yourself Involved Dialogue
    39. 3-16 Making a Proposal Dialogue
    40. 3-17 Asking a Closing Question Dialogue
    41. 3-18 Getting Honest Answers Dialogue
    42. 3-19 Clarifying an Affirmative Dialogue
    43. 3-20 Getting a Definite Yes Dialogue
    44. 3-21 Proposing a Yes Decision
    45. 3-22 Getting Agreements Dialogue
    46. 3-23 Demonstration of ALL Ten Dialogues
    47. 3-24 The Presentation Dialogue
    48. 3-25 Question Stacking Dialogue
    49. 3-26 Closing
    50. 4-1 Opening with Floyd
    51. 4-2 Controlling the Call Dialogue
    52. 4-3 Give Me the Address Response Dialogue
    53. 4-4 Converting Find One First Response Dialogue
    54. 4-5 Closing for the Appointment Home Buying
    55. 4-6 Closing for the Appointment Home Buying #2
    56. 4-7 Closing for the Appointment Fear of Loss Dialogue
    57. 4-8 Handling Buyer Appointments
    58. 4-9 Establishing the Safe Island dialogue
    59. 4-10 Converting the Find One First Dialogue
    60. 4-11 Determining the Buyers Needs dialogue
    61. 4-12 Selling the Now Showing Dialogue
    62. 4-13 Handling the Buyers Procrastination Dialogue 1
    63. 4-14 Handling the Buyers Procrastination Dialogue 2
    64. 4-15 Handling the Buyers Procrastination Dialogue 3
    65. 4-16 Handling the Buyers Procrastination Dialogue 4
    66. 4-17 Seven-Part Closing Dialogue
    67. 4-18 Last Resort Money Close Dialogue
    68. 4-19 Value of Price Dialogue
    69. 4-20 Giving up Commission Dialogue
    70. 4-21 I don't Want to Pay Full Price Response Dialogue
    71. 4-22 The 2 Choices, 3 Components Dialogue
    72. 5-1 Floyd's Opening
    73. 5-2 Handling How Much Commission Do You Charge Dialogue
    74. 5-3 Handling Will You Cut Your Commission Dialogue 1
    75. 5-4 Handling Will You Cut Your Commission Dialogue 2
    76. 5-5 Handling Take It for Less and You Can Have It Dialogue
    77. 5-6 Handling Cut It or No Listing Dialogue
    78. 5-7 Handling Could You Cut Your Commission Dialogue
    79. 5-8 Handling The Other Broker Will Take It for Less Dialogue 1
    80. 5-9 Handling The Other Broker Will Take It for Less Dialogue 2
    81. 5-10 Handling I Want to Pay the Lowest Commission Dialogue
    82. 5-11 Handling Will You Take It for 1% Less Dialogue
    83. 5-12 Handling Why Should I Pay You a Full Commission Dialogue 1
    84. 5-13 Handling Why Should I Pay You a Full Commission Dialogue 2
    85. 5-14 Handling Why Should I Pay You a Full Commission Dialogue 3
    86. 5-15 Handling Why Should I Pay an Above Average Commission Dialogue
    87. 5-16 Handling Why Can't You Cut Your Commission Dialogue
    88. 5-17 Handling I Want to Talk to Another Broker First Dialogue 1
    89. 5-18 Handling I Want to Talk to Another Broker First Dialogue 2
    90. 5-19 Handling I Want to Talk to Another Broker First Dialogue 3
    91. 6-1 Floyd's Opening
    92. 6-2 Handling I Want to Try a Higher Price Dialogue 1
    93. 6-3 Handling I Want to Try a Higher Price Dialogue 2
    94. 6-4 Handling I Want to Try a Higher Price Dialogue 3
    95. 6-5 Handling I Thought My House Was Worth More Dialogue 1
    96. 6-6 Handling I thought My House Was Worth More dialogue 2
    97. 6-7 Handling I Thought My House Was Worth More Dialogue 3
    98. 6-8 Handling I Don't Want to Reduce My List Price Dialogue
    99. 6-9 Handling the Buyer's I Want to Offer Less Dialogue
    100. 6-10 Handling I Don't Want a Warranty Dialogue
    101. 6 - 11 Handling I Don't Want to List for 180 Days Dialogue 1
    102. 6-12 Handling I Don't Want to List for 180 Days Dialogue 2
    103. 6-13 Handling I Don't Want to List for 180 days Dialogue 3
    104. 6-14 Handling I Want to Wait Dialogue 1
    105. 6-15 Handling I Want to Wait Dialogue 2
    106. 6-16 Handling I Want to Think it Over Dialogue 1
    107. 6-17 Handling I Want to Think it Over Dialogue 2
    108. 6-18 Handling Buyer's You Should Cut Your Commission Dialogue
    109. 6-19 Handling I Don't Want to Move Twice Dialogue
    110. 6-20 Handling I Don't Want a Yard Sign Dialogue
    111. 6-21 Handling We Want to Try it Ourselves Dialogue
    112. 6-22 Handling List My House With a Discount Broker Dialogue
    113. 6-23 Handling I Need to Talk to Someone First Dialogue
    114. 6-24 Handling We Have a Real Estate Agent in the Family Dialogue
  9. Original Sweathogs Audios

    34 lessons
    1. 1-1 Profile of a Star
    2. 1-2 Why Be a Lister?
    3. Links in a Chain, Sweathogs Session 1
    4. 2-1 Methods of Prospecting
    5. 3-1 Calling Expired Listings
    6. 3-2 Prospecting FSBO's
    7. 4-1 Cultivating a Listing Farm
    8. 4-2 1-2 Punch
    9. 5-1 Handling Listing Appointment
    10. 5-2 Handling Listing Appointment Part 2
    11. 6-1 System of Working with Buyers
    12. 6-2 Handling the Telephone
    13. 7-1 Ad Call - Track Part 1
    14. 7-2 Ad Call - Track Part 2
    15. 8-1 Qualifying the Buyer
    16. 8- 2 Showing the Home
    17. 9-1 Closing the Buyer
    18. 9-2 Negotiating the Offer
    19. 10-1 Closing the Sale
    20. 10-2 The Power of Questions
    21. 11-1 Handling Stalls/Objections
    22. 11-2 Handling Stalls/Objections
    23. 12-1 Time Management Techniques
    24. 12-2 Goals and Keep it Simple - Excerpts
    25. Reviewing, Regrouping and Recommiting
    26. Review Material, Side 2
    27. BONUS Handling Objections
    1. The Listing Presentation: A Roleplay of the Complete Presentation by Floyd Wickman

      1. 1 - Controlling Your Time
      2. 2 - Safe Island
      3. 3 - Client Qualifier
      4. 4 - Marketing Presentation
      5. 5 - The 3-Part Pricing Presentation
      6. 6 - The 7-step Close
    2. Controlling Your Attitude

      1. Controlling Your Attitude, from Session 6 with Mike Pallin
  10. Hot Buttons

    10 lessons
    1. HOT BUTTON #1: The Highest Price Analysis
    2. HOT BUTTON #2: The Timing Analysis
    3. HOT BUTTON #3: The Financial Risk Analysis
    4. HOT BUTTON #4: Marketability Checklist
    5. HOT BUTTON #5: Trends Analysis
    6. HOT BUTTON #6: The FSBO Helpkit
    7. HOT BUTTON #7: Comparison Shopping Analysis
    8. HOT BUTTON #8: Buy/Sell Analysis
    9. HOT BUTTON #9: Pro/Con Analysis
    10. HOT BUTTON #10: Competitive Offer Guidelines
  11. For Leadership

    8 lessons
    1. Floyd Wickman’s 5 Ingredients of an Award-Winning Team (or Office)
    2. Leadership Lesson for the Month: Performance, With Floyd Wickman
    3. Hiring 5-10 Experienced Agents In 10 Weeks
    4. 1-2-3 Management Audio - Part 1
    5. 1-2-3 Management Audio - Part 2
    6. 1-2-3 Management Audio - Part 3
    7. Rapid Fire Recruiting & Training
    8. Why You Need to Get Your Agents Together
  12. Classic Floyd Wickman Audios

    21 lessons
    1. How to List For Sale By Owners
    2. 1-1 The Ad Track
    3. 1-2 The Ad Track
    4. Humor Stories
    5. Mind, Time and Passion
    6. SMART Week
    7. How to Be in Positive Control of Your Life
    8. Negotiating the Offer
    9. Answering the Incoming Buyer Call (Part 1)
    10. Answering the Incoming Buyer Call (Part 2)
    11. Session 3: Controlling the Listing Appointment
    12. The Importance of the Program Assignments
    1. Speakers Academy

      1. 1-1 Speakers Academy
      2. 1-2 Speakers Academy
      3. 1-3 Speakers Academy
      4. 1-4 Speakers Academy
      5. 1-5 Speakers Academy
      6. 1-6 Speakers Academy
      7. 1-7 Speakers Academy
    2. Role-Playing

      1. Live Role Play 20 Objection Handling Techniques Part 1
      2. Live Role Play 20 Objection Handling Techniques Part 2
  13. Straight Talk

    51 lessons
    1. Relationships

      1. Relationships 1-1 - Introduction to the Series
      2. Relationships 1-2: Instructions
      3. Relationships 1-3: How to Get The People In Your Life to Like and Respect You
      4. Relationships 1-4: The Importance of People to Our Success
      5. Relationships 1-5: The Get By Giving Principle
      6. Relationships 1-6: The Negative Effect of Criticism, Key #1
      7. Relationships 1-7: The Power of Praise
      8. Relationships 1-8: How to Make Independent of You vs. Dependent on You
      9. Relationships 1-9: Principles of Communication
      10. Relationships 1-10: How to Build and Maintain Trust in Relationships
      11. Relationships 1-11: How to Be the Example
      12. Relationships 1-12: How to Give the Gift of Happiness
      13. Relationships 1-13: Why Actions Speak Louder Than Words
      14. Relationships 1-14: The Power of a Team
      15. Relationships 1-15: Ways to Strengthen Your Relationship with Spirituality
    2. Motivation

      1. 1-1: Introduction to Motivation
      2. 1-2: Instructions
      3. 1-3: Understanding Motivation
      4. 1-4: The Secret to Success
      5. 1-5: How to Set an Achievable Goal
    3. Salesmanship

      1. Salesmanship: Part 1-1
      2. Salesmanship: Part 1-2
      3. Salesmanship: Part 1-3
      4. Salesmanship: Part 1-4
      5. Salesmanship: Part 1-5
      6. Salesmanship: Part 1-6
      7. Salesmanship: Part 1-7
      8. Salesmanship: Part 1-8
      9. Salesmanship: Part 1-9
      10. Salesmanship: Part 1-10
      11. Salesmanship: Part 1-11
      12. Salesmanship: Part 2-1
      13. Salesmanship: Part 2-2
      14. Salesmanship: Part 2-3
      15. Salesmanship: Part 2-4
      16. Salesmanship: Part 2-5
      17. Salesmanship: Part 2-6
      18. Salesmanship: Part 2-7
    4. Time Management

      1. Time Management: Part 1-1
      2. Time Management: Part 1-2
      3. Time Management: Part 1-3
      4. Time Management: Part 1-4
      5. Time Management: Part 1-5
      6. Time Management: Part 1-6
      7. Time Management: Part 1-7
      8. Time Management: Part 1-8
      9. Time Management: Part 1-9
      10. Time Management: Part 2-1
      11. Time Management: Part 2-2
      12. Time Management: Part 2-3
      13. Time Management: Part 2-4
  14. Core Values Club Audios

    22 lessons
    1. Getting Unstuck, Floyd Wickman
    2. "My neighbor got more money", with Mary Pallin
    3. Personal Skill Development Principle, Floyd Wickman
    4. Ask the Experts
    5. Closing For The Listing, with Mary Pallin
    6. Converting Internet Inquiries
    7. Leaders: Why You Need to Get Your Agents Together
    8. One-On-One Problem Solving
    9. POCA - Preview Of Coming Attractions with Mike Pallin
    10. POCA - Preview Of Coming Attractions, with Mary Pallin
    11. Setting Up A Gettable Get-Together
    12. SMART Groups
    13. The Lead To Appointment Converter
    14. The ABC's of Closing
    15. The Real Estate Trends Analysis
    16. The Referral Lead Generator
    17. Achieving A Long Range Goal
    18. Becoming A Success Oriented Person
    19. Floyd & Mike SMART Groups
    20. Floyd & Mike: Creating Accountability
    21. 29 Techniques You Need to Master
    22. No pain, no gain, with Floyd Wickman
  15. Dialogue Dictionary

    21 lessons
    1. Quick Reference Written Dialogue Manual
    2. 2-B: Cold Call Prospecting
    3. 5-A: The Listing Appointment
    4. 5-B: Qualifying Questions
    5. 6-A: Pre-pricing and Pricing
    6. 7-A: Pricing, Wholesale-retail-pyramid
    7. 8-A: Think it Overs, They're lying
    8. 8-B: Objections
    9. 9-A: Objections
    10. 9-B: Objections
    11. 10-A: Buyer Appointments, Inactive prospects
    12. 10-B: Incoming Inquiries
    13. 12-A: Buyer Appointments
    14. 12-B: Before Showing Properties
    15. 13-A: Before Showing Properties
    16. 13-B: Before Showing Properties
    17. 14-A: Before Showing Properties
    18. 14-B: Close for the Sit Down
    19. 15-A: Closing the Buyer
    20. 15-B: She wants it, he doesn't
    21. 16-A: The Offer
  16. Holidays

    6 lessons
    1. Handling the Holiday Hesitation
    2. Floyd Wickman, Wait Until After the Holidays Response Dialogue
    3. VIDEO: The Queen of Client Appreciation, Angie Ridley
    4. AUDIO: Floyd Wickman Handling Holiday Hesitation
    5. Episode 355: Ideas for Client Appreciation During the Holidays
    6. Episode 148: Creating Unforgettable Holiday Newsletters
  17. MSS Series of Interviews

    5 lessons
    1. VIDEO: How We Built A Team Of 9 Full-Time Agents Who Earn An Average Of $100,000 Each
    2. VIDEO: The Queen of Client Appreciation, Angie Ridley
    3. VIDEO: Mastering the For Sale by Owner with Theresa Barton
    4. AUDIO: 3 Listings Each Week, Secret of My Success, With Carmen Laurendi
    5. AUDIO: Hugh Price: Both/And is the Key to Success
  18. Printables

    4 lessons
    1. Core Values
    2. Affirmation
    3. 2026 Focus Organizer
    4. The Full Version of the MSS Pledge
  19. Rethink Everything Book

    2 lessons
    1. Chapter 1: Listings Are the Name of the Game
    2. Get your copy!
  20. Realizing Real Results Mini Course

    4 lessons
    1. Video 1: Tracking Activity and Results
    2. Video 2: Time Management and Balance
    3. Video 3: Establishing a Routine
    4. Video 4: Overcoming Adversity
  21. The Salability Checklist

    4 lessons
    1. Part 1 - Salability Checklist
    2. Part 2 - Salability Checklist
    3. Part 3 - Salability Checklist
    4. Part 4 - Salability Checklist
  22. 12 Days of Commitment

    13 lessons
    1. VIDEO: Day 1 - Embracing The Holiday Season
    2. VIDEO: Day 2 - Fighting Off Discouragement
    3. VIDEO: Day 3 - The Listing Appointment Checklist
    4. PDF: Listing Appointment Checklist
    5. VIDEO: Day 4 - Prospecting In December
    6. VIDEO: Day 5 - Your Ideal Clients
    7. VIDEO: Day 6 - Holiday Hesitation
    8. VIDEO: Day 7 - Should I Stay Or Should I Go?
    9. VIDEO: Day 8 - Video Marketing
    10. VIDEO: Day 9 - Train The Brain
    11. VIDEO: Day 10 - January 1 Expired Listing Campaign
    12. AUDIO: Day 11 - Master 12 Dialogues
    13. AUDIO: Day 12 - Time Disciplines