Relationship-based sales training for real estate agents

Survive any market conditions with essential selling skills. Training, Coaching, Workshops.

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FREE MINI-COURSE

December only! Enjoy longer videos from Mike and Mary on topics ranging from prospecting in December, to how to find your ideal clients, to handling the "holiday" hesitation, & more.

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OUR PROGRAMS

This is our passion. We help you get the most from your career, your life, and your relationships. That's what we do, and what we've done for hundreds of thousands of sales professionals over the last thirty years.

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Meet Us

Floyd Wickman Programs have touched the lives of millions of people from across the globe. When Floyd opened his mind to the secrets of success, he devoted his life to teaching others. Our Team includes Trainers and Coaches who carry on Floyd's legacy. Mike Pallin, featured in the photo on the right, is our Company President.

Meet Our Team

MEET US

The Team

Coaching

R2 Coaching is a group program built for real estate agents and managers to hit their goals. It is the most supportive, results-proven coaching program in the industry. We also offer R1 Coaching, which is designed for individualized support and focus for agents at a higher level of production.

Group Coaching

One-On-One Coaching

AGENT COACHING

R Squared Coaching is a group program built for real estate agents and recruiters to hit their goals. It is the most supportive, results-proven coaching program in the industry. R1 Coaching is designed for individualized support and focus for agents at a higher level of production.

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Free Webinar Series

Join our series for agents or for leadership that runs through 2025. Work on your dialogue selling skills so you can beat the odds and be successful in real estate no matter what happens in the market.

FREE WEBINAR SERIES

Are They Really a Buyer?

Are you in the habit of using this technique? When a Buyer walks into your Open House and says, "We've been looking at houses...", How do you know they are really a buyer? Could they be a Seller too? Here's how you find out AND get them to want to meet with you.

GET ACCESS TO THIS TOOL

What Successful Agents Are Saying

"The sweathogs.com program has changed everything. As a new agent I knew I needed to figure out how to get signatures or I was going to stay stuck. In 12 weeks I got 12 signatures! And I love my team. The program taught me what to say and how to say it, and now I know I can generate all the leads I need without having to buy them. This training is a must whether you’re new or a veteran."

-Ligia Huelseman

"I was doing OK before taking the sweathogs.com program, but now I know I have a real future in this business. The dialogues and techniques are easy to learn and apply, and let me sound like me and not some script. The listing presentation alone was worth it. If you want a career and a business you can count on, you owe it to yourself and your family to get on board with sweathogs.com."

-Jacob Mead

"Thanks to The Floyd Wickman Program I’ve been able to nearly double my production, protect my commission and handle objections like a pro – without getting caught off guard.”

-Mason James

Take The Next Step: Find The Right Program

Digital Course

You have your license, but you may not know what to say to potential clients (especially FSBOs and Expireds). Learn the pillars of dialogue selling over nine weeks.

Dive in

Coaching

You are looking for accountability, consistency, and time management. This is the best program and value in the real estate industry. In a group call format, you interact with like-minded agents in different markets.

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For Leadership

You are a Manager, Broker, or Owner, searching for training that actually delivers results. You want increased production and happy agents. This is our specialty: agents in the bottom half of production.

Join our masterclass series

Step-By-Step Guide for Handling Objections

Follow this track (loose script) for handling objections and you will get more signatures out of your next appointments.

Get your script to print

Download this free 4-page tool

Free Mini-Course!

Join our FREE 4-part video series designed to help realtors like YOU achieve more in 2025!

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Realizing Real Results

Four high-impact and actionable 30-minute videos from Mike & Mary Pallin to help you reset and recharge heading into the New Year.

Free

We are a 1% company. 1% of all revenue gets donated back in the form of scholarships to agents in need of training or coaching.