The Floyd Wickman Program
We specialize in helping agents in the bottom 50% of production

"Keep putting yourself through The Program."
- Floyd Wickman
Since 1980, real estate agents, brokers, managers and companies have relied on The Floyd Wickman Program to achieve consistent and measurable production results. Every other training and coaching program in North America has borrowed ingredients from Floyd's innovative program . . . because it works, and continues to work today.
The Floyd Wickman Program is based on his Core Values, teachings and principles. The techniques and dialogues are timeless, and the format is the most effective ever created for developing salespeople and causing positive change.

Floyd's Core Values
To always live by the 'Get By Giving' philosophy
To always make my client's #1 goal, my #1 goal
To always live up to my standards, despite temptations to lower them
To always be willing to work toward a common good
To always do what I say I will do, sometimes more, just never less
The 5 fundamental principles of Floyd Wickman training:
- Spaced training
We meet with our students one day a week so that they have the six days between sessions to apply what we teach. Real learning takes place in the field.
- Mandatory assignments
Each student signs a commitment to do the work that develops the skills of a successful, productive salesperson. The assignments include prospecting, building relationships, managing time and tracking activity and results.
- Accountability
Because people are more likely to do what you inspect than what you expect, each student must report their activity and results each week. Everybody knows what everyone else is doing.
- Repetition
Dialogue selling is the key to building confidence, and the key to learning dialogue is repetitive listening. We teach the dialogue in class, demonstrate it, practice it and provide audio recordings for review between sessions.
- Teamwork
A group of people working together as a team for a common goal will always produce more than people working just as individuals.
Now The Floyd Wickman Program is available in three different formats: live in the classroom, livestreaming online, and as a digital course.
Click here for The Floyd Wickman Program (live in the classroom)
Click here for The Floyd Wickman LiveStream Program
Click here for The Digital Floyd Wickman Course
"Some people don't need help. Some people don't want help. Some people can't be helped."
For everyone else, there's a Floyd Wickman Program!