 Transform Your Real Estate Career — With Coaching That Works in Every MarketÂ
 R² Coaching helps agents master the power of connection, consistency, and confidence — so they can grow their business and love what they do again.
Our MissionÂ
At Floyd Wickman Programs, our mission is simple to elevate the real estate profession by teaching agents how to build businesses based on integrity, service, and connection.
For more than 40 years, we’ve helped agents create lives they’re proud of by combining timeless selling principles with modern coaching tools. Our goal is to keep that legacy alive one conversation, one listing, and one transformation at a time. Â
Meet the Team
Guided by Legacy. Driven by Results.
Founded by industry legend Floyd Wickman, our programs have empowered millions of professionals worldwide to sell with skill and sincerity.
Today, under the leadership of Mike Pallin and Mary Pallin, our team of certified coaches continues that mission — helping agents grow businesses they love through trust, consistency, and care.
Why R² Coaching Works
Coaching that transforms how you sell, lead, and succeed.
At R² Coaching, we believe real estate success isn’t about scripts or chasing leads — it’s about building lasting relationships and mastering conversations that create trust. Our program gives you the tools, mindset, and structure to grow consistently, no matter the market.
For over four decades, the Floyd Wickman philosophy has helped agents turn potential into production. Today, our R² Coaching program continues that legacy — combining proven systems, expert mentorship, and a community of driven professionals who keep you accountable and inspired.
Explore R² CoachingThe R² Coaching Advantage
- âś” Relationship-based Selling Skills
- âś” Personalized Mentorship & Accountability
- âś” Proven Floyd Wickman Systems
- âś” Community Support & Peer Growth
- âś” Confidence to Thrive in Any Market
How R² Coaching Transforms You Step by Step
Discover how R² Coaching helps real estate agents build confidence, connection, and consistent results without cold calls or burnout.
We believe every agent deserves to feel supported, capable, and in control of their business.
Our R² Coaching framework walks you through a step-by-step process that transforms how you think, act, and connect with your clients. Each stage builds momentum toward lasting mastery and a business you love waking up to every day.
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 No matter where you are in your journey, R² Coaching helps you unlock your potential with the perfect mix of accountability, strategy, and mindset.
This isn’t just about sales it’s about creating a thriving business built on purpose, balance, and genuine connection.
Find the Right Program for You
Training and coaching designed to fit every stage of your real estate journey.
Group Coaching
You are looking for accountability, consistency, and time management. This is the best program and value in the real estate industry. In a group call format, you interact with like-minded agents in different markets.
Explore Group CoachingDigital Course
You have your license, but you may not know what to say to potential clients (especially FSBOs and Expireds). Learn the pillars of dialogue selling over nine weeks.
Explore CourseFor Leadership
You are a Manager, Broker, or Owner, searching for training that actually delivers results. You want increased production and happy agents. This is our specialty: agents in the bottom half of production.
Join Our MasterclassWhat Successful Agents Are Saying
Real stories from agents who turned consistency, confidence, and connection into lasting success.
"The sweathogs.com program has changed everything. As a new agent I knew I needed to figure out how to get signatures or I was going to stay stuck. In 12 weeks I got 12 signatures! And I love my team. The program taught me what to say and how to say it, and now I know I can generate all the leads I need without having to buy them. This training is a must whether you’re new or a veteran."
"I was doing OK before taking the sweathogs.com program, but now I know I have a real future in this business. The dialogues and techniques are easy to learn and apply, and let me sound like me and not some script. The listing presentation alone was worth it. If you want a career and a business you can count on, you owe it to yourself and your family to get on board with sweathogs.com."
"Thanks to The Floyd Wickman Program I’ve been able to nearly double my production, protect my commission and handle objections like a pro – without getting caught off guard."
Unlock Your Next Level of Success
You’ve built your foundation now it’s time to grow with consistency, confidence, and clarity. At R² Coaching, we don’t just teach real estate; we transform how you think, act, and connect. Our proven systems, accountability, and expert mentorship help you move from surviving to truly thriving no matter the market.
Ready to turn potential into production?
Book your free consultation call today and discover how R² Coaching can help you grow your business, balance your life, and lead with purpose.
We Believe Success Is Best Shared
As a 1% Company, we donate 1% of all revenue to scholarships for agents who need access to training and coaching. Because when one agent grows, the entire industry gets stronger — and that’s a future worth building together.
