Home About Learning Coaching Workshops Digital Course Vault Blog

The Modern sweathog

Reinventing a Timeless Training Program

How it started

Floyd Wickman, spaced training, live classroom

  • You wish you could spend less time putting out fires
  • You're feeling less satisfaction in your current role
  • You are looking for a RESULTS-driven option with a proven track record of success (no wasting time here!)
  • You're thinking there has to be a better way than "on-the-job" training
  • You seek a clear path for how to handle non-producers or agents that need to transition out of working for you
  • You want to motivate and inspire your agents but aren't sure how to really connect with them

We believe

The kindest, smartest thing a sales manager can do for a struggling salesperson is to remove the option to fail. And it is the toughest thing for sales managers to do without jeopardizing their relationships.

 

We believe

It’s too easy to get in real estate; it’s too easy to get out; and while in it, everything is too optional – which is why most people who get in leave before they ever come anywhere near their full potential.

 

We believe

The most effective way to remove the option to fail is with spaced training with mandatory activities, accountability, repetition, and teamwork.

 

We believe

Most real estate agents are missing dialogue selling skills: lead generating, lead conversion, presenting, handling objections, and negotiating.

 

That is Why

We created SWEATHOGS.com, the ultimate combination of skills training and coaching, true to the training principles first created by Floyd Wickman, and modernized to accommodate today’s real estate professional.

 

In 91 days you will learn:

  • How to build a saleable Book of Business
  • How to generate your own leads without having to buy them
  • How to convert leads into gettable appointments
  • How to deliver a dynamic listing presentation, buyer consultation, and offer presentation
  • How to handle any hesitation, stall, condition, or objection
  • How to get your listings priced right and your buyer offers accepted
  • How to manage your time and create balance 

BEFORE you sign up...

Watch the recording of DAY 1

Video Poster Image

90 minutes on Zoom each week

90 minutes of live, instructor-led training online each week plus three 5-90-10 prospecting sessions on Zoom every week. Consistency is key 🔑

The class will start on January 19 and continue every Monday through April 13.

We will meet on Zoom from 10:00 - 11:30 AM Eastern Time.

This class has SOLD OUT!

Meet Your Trainer

With over 25 years of real estate sales and management experience, Dawn brings knowledge and commitment to her students.  She is passionate about training agents and supporting real estate companies from the inside out.  A speaker and coach, she credits Floyd Wickman for giving her a foundation that has allowed her to continue to grow. She builds relationships with clients that last years – and has a servant’s heart. 

Dawn is committed to helping agents succeed.  She believes Realtors do important work and need action plans that help them reach their goals, serve their clients and live in balance with their values.  Being on the Floyd Wickman Team gives her the opportunity to affect change and create prosperity for her clients and students.

What's the commitment?

We meet for one 90-minute class on Zoom, plus three weekly 90-minute prospecting sessions each week for 12 weeks. It's designed to be difficult - but ATTAINABLE! When you commit to this process, you will see results. Keep scrolling to see what kind of results you can expect...

Results are important to us 👇🏽

 

In just one week, the most recent group averaged 3.4 listing or buyer signatures per person.

 

What would that mean for your business? Your life? Your income? In an industry where the average agent does 2.2 transactions/year, our clients are averaging 32 transactions/year.

You might be wondering...

Do we still teach cold calling?

 

No. And here’s why that matters.

The original sweathogs program (decades ago) included dialing every home number on a given street, using the reverse directory, three days each week.  Students started at 9am and could not stop dialing until they'd scheduled a listing appointment.  Some sat there into the evening!  That method is not only obsolete, but today, it risks violating Do Not Call regulations.

The modern sweathogs.com program is different.

We teach agents to prospect with purpose. Every contact is made with a clear objective - whether calling a For Sale By Owner, an Expired Listing, or someone in your Book Of Business. These are not cold calls. They’re targeted, relationship-based outreach opportunities.

We call it warm prospecting, because it works.
Our lead generation methods are ethical, effective, and built for today’s real estate world. Your best leads are people who know you.

If you’re ready to learn how to prospect the right way and build a business that lasts... you’re in the right place.

 

What do you think of when you hear the name sweathogs?

 

 

Get 11 signatures in 11 weeks.

Be the first to know when we launch the next program by entering your information below 👇🏽

We are a 1% company. 1% of all revenue gets donated back in the form of scholarships to agents in need of training or coaching.

© 2025 Floyd Wickman Team