Meet Our Team

Floyd Wickman

Founder

Michael Pallin

President, Master Trainer, Coach

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Sheldon Spiegel

Master Trainer, Coach

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Mary Johnson-Pallin

Master Trainer, Coach

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Dawn Zehren

Trainer, Coach

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Cathy Shepherd

Management Coach

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Anna Leppicello

Marketing Director

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SHINE LIGAN

Administrative Assistant

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FOUNDER

FLOYD WICKMAN


Floyd has been honored by the National Association of REALTORS® and REALTOR Magazine® as one of the Top 25 Most Influential People in Real Estate. Inman News named him as one of the top coaches in North America. Floyd is proud to turn the leadership of the Floyd Wickman Team over to Mike Pallin who has for decades proven to be all that he could hope for in a successor.

FOUNDER

FLOYD WICKMAN


Floyd has been honored by the National Association of REALTORS® and REALTOR Magazine® as one of the Top 25 Most Influential People in Real Estate.

Inman News named him as one of the top coaches in North America. Floyd is the creator of the famous Sweathogs Program - a variation of which has evolved into the famous Floyd Wickman Program.

He spoke on every platform from the 1980s to the early 2000s. Floyd is proud to turn the leadership of the Floyd Wickman Team over to Mike Pallin who has for decades proven to be all that he could hope for in a successor.

Photo of Floyd Wickman

PRESIDENT, MASTER TRAINER, & COACH

MICHAEL PALLIN 

Floyd selected Mike as the first trainer to teach the famous Floyd Wickman Course (Sweathogs). He was among the first group of Floyd Wickman Trainers to earn the Master Trainer designation. He then became Creative Director, and together Mike and Floyd have created training programs with more than a quarter of a million successful graduates.

Currently, Mike runs The Floyd Wickman Team as President, he teaches the Floyd Wickman Program, recruits and develops the trainers, runs the annual Master Sales Society events, and directs the R-Squared program. He lives in Stillwater, Minnesota in the summer and Naples, Florida in the winter.

Mike enjoys golf, walking and music. “My purpose is to preserve Floyd Wickman’s legacy and promote his teachings. Next to family and God, working with Floyd is the greatest joy in my life.”

Connect with Mike: [email protected] | (734) 637-4030

MASTER TRAINER & COACH

SHELDON SPIEGEL


Master Trainer, Platinum Circle Member, 11x “Trainer of the Year” Award Winner.

As a long-term Master Trainer, Sheldon Spiegel exemplifies professionalism. After 20 years in the communication and broadcast industries, Sheldon joined the ranks of the speaking profession and has since spoken to more than 2,500 audiences and trained more than 12,000 sales professionals.

With a passion for excellence, a direct, no-nonsense delivery style, and a commitment to clients, Sheldon has made his mark on thousands of lives and careers.

 

Connect with Sheldon:  [email protected] | (800) 910-5351; 811

MASTER TRAINER & COACH

MARY JOHNSON-PALLIN


Master Trainer, Platinum Circle Member, 14x “Trainer of the Year” Award Winner.

Mary is a Master Trainer and has been awarded “Trainer of the Year” fourteen times. But it wasn’t always like that.  She credits Floyd Wickman with taking her from a non-producing agent to a production leader able to control her time, her relationships, and her life. In Floyd’s name, she has worked with a “Who’s Who In Real Estate” list of companies across North America, many of whom have invited her back dozens of times to speak, train, and coach. She has personally trained over 15,000 agents, many of whom were “stuck” or failing when they met her, and are now earning more than they ever had before and hitting their goals.

For Mary, there is no greater satisfaction than making a difference.  She knows every dialogue and keeps her selling skills current. Just as Floyd did for her, she changes lives and gets results that go way beyond the classroom.

Connect with Mary: [email protected] | (612) 889-7400

TRAINER & COACH

DAWN ZEHREN


With over 20 years of real estate sales and management experience, Dawn brings knowledge and commitment to her students.  She is passionate about training agents and supporting real estate companies from the inside out.  A speaker and coach, she credits Floyd Wickman for giving her a foundation that has allowed her to continue to grow. She builds relationships with clients that last years – and has a servant’s heart. 

Dawn is committed to helping agents succeed.  She believes Realtors do important work and need action plans that help them reach their goals, serve their clients and live in balance with their values.  Being on the Floyd Wickman Team gives her the opportunity to affect change and create prosperity for her clients and students.   

Connect with Dawn: [email protected] | (414) 526-5218

MANAGEMENT COACH

CATHY SHEPHERD


10+ Years of Real Estate Management Experience

Cathy's journey with the Floyd Wickman family began when she took Sweathogs with Floyd Wickman as her Trainer. 

As a managing broker for over a decade, Cathy's leadership skills have shone through, particularly in 2021 when she impressively recruited 70 agents in one year. This achievement not only underscores her aptitude for attracting top talent but also her commitment to fostering a thriving team environment.

Cathy's philosophy centers around the tenets taught by Floyd Wickman, coupled with her unique insights drawn from years in the field. Her approach is not just about recruitment and sales strategies; it’s about nurturing a holistic growth mindset in her team. Colleagues and proteges alike praise her ability to blend Wickman's teachings with innovative tactics tailored to the modern real estate landscape.

Connect with Cathy: 

[email protected] | (561) 352-3745

MARKETING & COMMUNICATIONS DIRECTOR

ANNA LEPPICELLO


Anna Leppicello joined The Floyd Wickman Team in July, 2017 as a graduate of Loyola University Chicago's Quinlan School of Business. With a B.B.A. in Marketing, she brings a strong marketing and analytical background to the team. She has expanded The Floyd Wickman Team's online presence and is the creative voice behind our social media, email marketing, newsletters, and events. It brings her joy to serve the Wickman Family of agents and graduates. Her entrepreneurial spirit matches theirs so she is constantly seeking how to improve their learning experience using technology. Currently residing in Colorado, Anna enjoys being outdoors, hiking, traveling, and doing yoga.

Connect with Anna: [email protected](612) 597-2136

PRESIDENT, MASTER TRAINER

SHELDON SPIEGEL


Master Trainer, Platinum Circle Member, 9x “Trainer of the Year” Award Winner.

As a long-term Master Trainer, Sheldon Spiegel exemplifies professionalism. After 20 years in the communication and broadcast industries, Sheldon joined the ranks of professional sales speaker in 1989 and has since spoken to more than 2,500 audiences and trained more than 12,000 sales professionals throughout the years.

With a passion for excellence, a direct, no-nonsense delivery style and a commitment to clients, Sheldon has made his mark on thousands of lives and careers.

 

Connect with Sheldon:  [email protected] | (800) 910-5351

ADMINISTRATIVE ASSISTANT

SHINE LIGAN


Shine Ligan has over 13 years of experience in customer service and administrative assistance. She has worked with businesses in the US and Canada, and she is committed to providing value to her employers and clients. Shine joined the Floyd Wickman Team in June 2017 after years of providing administrative support to Realtors. She handles most of the administrative functions in the Floyd Wickman Team.

Her professional experience has equipped her in supporting The Floyd Wickman Team whenever needed.

Shine is currently residing in the Philippines with her husband and her charming young daughter.

Connect with Shine: [email protected]