Build your business the Wickman Way
You need to prospect to stay in real estate.
And we have the way to help you do it.Â
Learn essential selling skills that withstand any market conditions.
Our newest program, sweathogs.com, transforms agents into salespeople who prospect, attend appointments, and generate closings.
Don’t wait. And don't rely on social media alone.
Your Trainer: Mary Pallin
Master Trainer, Platinum Circle Member, 15x “Trainer of the Year” Award Winner.
Mary is a Master Trainer and has been awarded “Trainer of the Year” fifteen times. But it wasn’t always like that. She credits Floyd Wickman with taking her from a non-producing agent to a production leader able to control her time, her relationships, and her life. In Floyd’s name, she has worked with a “Who’s Who In Real Estate” list of companies across North America, many of whom have invited her back dozens of times to speak, train, and coach. She has personally trained over 15,000 agents, many of whom were “stuck” or failing when they met her, and are now earning more than they ever had before and hitting their goals.
For Mary, there is no greater satisfaction than making a difference.  She knows every dialogue and keeps her selling skills current. Just as Floyd did for her, she changes lives and gets results that go way beyond the classroom.
Let us teach you.
Our newest program, sweathogs.com
is based on our oldest program (circa 1979) but no longer requires cold calling.Â
The name became famous and you certainly know people that took the ol' Sweathogs program. Ask around, because they'll remember it. It made that big of a difference in tens of thousands of careers.
HOW IT WORKS
Today, sweathogs.com keeps the same principles
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Once a week, together
Students meet once a week to learn and roleplay, giving themselves a week between sessions to apply what they learned.
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Prospecting is required
It requires each participant to prospect, then teaches how to find and land appointments when there’s a hesitation.
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On Zoom
The best-ever sales dialogues into easy reach. It's a perfect fit for mid-size or small companies with fewer than 150 agents have access.
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Thursdays at 9am Eastern
It is offered on the same day and time each week for 10 sessions.
THE CURRICULUM
Each 90 minute session is jam-packed
Session 1
Generating leads & building a Book Of Business
Session 2
Converting leads into appointments
Session 3
Listing FSBO's & Expired's
Session 4
Taking positive control at the appointment
Session 5
Listening & probing with Sellers
Session 6
The best-ever pricing presentation
Session 7
Handling objections & stalls
Session 8
Handling "Buy First, Then Sell"Â hesitation
Session 9
Converting inquiries into Face-To-Face appts
Session 10
Hitting goals and Maintaining Momentum
If you were skilled at all of the above, would you produce more?Â
 Would you earn more?Â
The next program will be in 2027. Enter your information on our contact form so we can notify you when registration opens.
Results are important to us.Â
In just one week, the most recent group averaged 3.4 listings or buyer signatures per person.
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What would that mean for your business?
Your life? Your income?
In an industry where the average agent does 2.2 transactions/year, our clients are averaging 32 transactions/year.
The sweathogs.com program has changed everything. As a new agent I knew I needed to figure out how to get signatures or I was going to stay stuck. In 12 weeks I got 12 signatures! The program taught me what to say and how to say it, and now I know I can generate all the leads I need without having to buy them. This training is a must, whether you’re a new agent or experienced.
Ligia Huelseman
I was doing okay before taking the sweathogs.com program, but now I know I have a real future in this business. The dialogues and techniques are easy to learn and apply, and let me sound like me and not some script. The listing presentation alone was worth it. If you want a career and a business you can count on, you owe it to yourself and your family to get on board with sweathogs.com.
