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The Modern sweathog

Reinventing a Timeless Training Program

Did you miss Day 1?

Drop your information below to get access to the recording. Watching the video is the only way to sign up for the program starting the week of April 16.

How it started

Floyd Wickman, spaced training, live classroom

  • You wish you could spend less time putting out fires
  • You're feeling less satisfaction in your current role
  • You are looking for a RESULTS-driven option with a proven track record of success (no wasting time here!)
  • You're thinking there has to be a better way than "on-the-job" training
  • You seek a clear path for how to handle non-producers or agents that need to transition out of working for you
  • You want to motivate and inspire your agents but aren't sure how to really connect with them

We believe

The kindest, smartest thing a sales manager can do for a struggling salesperson is to remove the option to fail. And it is the toughest thing for sales managers to do without jeopardizing their relationships.

 

We believe

It’s too easy to get in real estate; it’s too easy to get out; and while in it, everything is too optional – which is why most people who get in leave before they ever come anywhere near their full potential.

 

We believe

The most effective way to remove the option to fail is with spaced training with mandatory activities, accountability, repetition, and teamwork.

 

We believe

Most real estate agents are missing dialogue selling skills: lead generating, lead conversion, presenting, handling objections, and negotiating.

 

That is Why

We created SWEATHOGS.com, the ultimate combination of skills training and coaching, true to the training principles first created by Floyd Wickman, and modernized to accommodate today’s real estate professional.

 

In 91 days you will learn:

  • How to build a saleable Book of Business
  • How to generate your own leads without having to buy them
  • How to convert leads into gettable appointments
  • How to deliver a dynamic listing presentation, buyer consultation, and offer presentation
  • How to handle any hesitation, stall, condition, or objection
  • How to get your listings priced right and your buyer offers accepted
  • How to manage your time and create balance

90 minutes on Zoom each week

 

Meet Your Trainer

Floyd selected Mike as the first trainer to teach the original Floyd Wickman Course: sweathogs. He was among the first group of Floyd Wickman Trainers to earn the Master Trainer designation. He then became Creative Director, and together Mike and Floyd have created training programs with more than a quarter of a million successful graduates.

Currently, Mike runs The Floyd Wickman Team as President, he teaches the Floyd Wickman Program, recruits and develops the trainers, runs the annual Master Sales Society events, and directs the R-Squared program. He is the author of Rethink Everything You "Know" About Selling Real Estate

What's the commitment?

We will spend time on Day 1 communicating the commitment, assignments, and what to expect

Time: One 90-minute class on Zoom each week, plus three weekly 90-minute prospecting sessions (required for the first four weeks)

Payment plans are available

Registration is CLOSED!

Stay informed about the next sweathogs.com program by entering your information below.

Results are important to us

 

 

You might be wondering...

Do we still teach cold calling?

 

No. And here’s why that matters.

The original sweathogs.com program (decades ago) included dialing every home number on a given street, using the reverse directory, three days each week.  Students started at 9am and could not stop dialing until they'd scheduled a listing appointment.  Some sat there into the evening!  That method is not only obsolete, but today, it risks violating Do Not Call regulations.

The modern sweathogs.com program is different.

We teach agents to prospect with purpose. Every contact is made with a clear objective - whether calling a For Sale By Owner, an Expired Listing, or someone in your Book Of Business. These are not cold calls. They’re targeted, relationship-based outreach opportunities.

 

We call it warm prospecting—because it works.
Our lead generation methods are ethical, effective, and built for today’s real estate world.

If you’re ready to learn how to prospect the right way and build a business that lasts... you’re in the right place.

We will be announcing dates for the next program soon.

Click here to be notified

We are a 1% company. 1% of all revenue gets donated back in the form of scholarships to agents in need of training or coaching.

© 2025 Floyd Wickman Team