People that care. Tools that work.
Improving our industry through relationships, passion and purpose.
The Life and Legacy of
Floyd Wickman
Floyd Wickman Programs have touched the lives of millions of people from across the globe.Â
Floyd never forgot where he came from. He, like many, got into real estate with high expectations and low results. With his wife, Linda, at home with three young children, he needed to succeed. In his first year, he generated 5 closings. And 2 fell through.
Then he “wised up.” He took a training program that taught him how to sell, and it inspired him to think differently. He became a student of success - listening to Napoleon Hill, Zig Ziglar, Og Mandino, and Earl Nightengale. He read and re-read “As A Man Thinketh” by James Allen.Â
Everything changed. He averaged 86 listings a year for the next seven years, attending over 1500 listing appointments. He managed agents, became the training director for his company, and then launched a professional speaking career.
For over 25 years, he appeared on every large platform - from national and international company events to NAR. His largest audiences were well over 10,000 people, and he was inducted into the National Speakers Association’s Hall of Fame. Â
One of the characteristics that made Floyd Wickman unique was his humility. He was the same guy both on the stage and off.
In 1979, he did an experiment that resulted in creating Sweathogs, which became the longest-running, most results-producing training program in the history of real estate.
He and his first Trainer, Mike Pallin, put trainer candidates through ongoing and rigorous speaking skill development. He always said, “Hire for character. Skills can be learned”. Â
His clients became his friends, and his trainers became his family.
A few years after selling Floyd Wickman Courses in 1999, Floyd and Mike decided to create The Floyd Wickman Team. The program changed names a few times - from StarMakers to SMART to today’s Floyd Wickman Program.
They set high standards and expectations, changing the original curriculum to focus on helping students create a Book of Business that would generate leads. Each class combines rigorous assignments, high accountability, roleplay to build skills, and fun. It got the same great results that all Wickman training was known for.
Our Core Values are the foundation upon which we stand today. This is Floyd’s ongoing legacy - to develop people to their fullest potential.
Difference Maker
Floyd was named by the National Association of Realtors and Realtor Magazine as one of the Top 25 Most Influential People in Real Estate and has spoken to more than 3,000 audiences across North America.
Founder of “Sweathogs” and “StarMakers”, Floyd’s companies have always been about helping “the bottom half” of producers succeed in real estate. Today, The Floyd Wickman Team reaches agents with live training in the classroom, live training online, workshops, and an innovative coaching program that centers on hitting production goals and achieving work/life balance.
From humble beginnings to keynote speaker, sales industry leader and innovator - Floyd's first focus has always been on his students, clients, and audiences. He entrusted his legacy into the hands of Mary Pallin and Anna Leppicello, who are leading The Floyd Wickman Team into the future.Â
What Our Clients Say
Meet Our Team
OWNER, MASTER TRAINER & COACH
MARY JOHNSON-PALLIN
Master Trainer, Platinum Circle Member, 15x “Trainer of the Year” Award Winner.
Mary is a Master Trainer and has been awarded “Trainer of the Year” fifteen times. But it wasn’t always like that. She credits Floyd Wickman with taking her from a non-producing agent to a production leader able to control her time, her relationships, and her life. In Floyd’s name, she has worked with a “Who’s Who In Real Estate” list of companies across North America, many of whom have invited her back dozens of times to speak, train, and coach. She has personally trained over 15,000 agents, many of whom were “stuck” or failing when they met her, and are now earning more than they ever had before and hitting their goals.
For Mary, there is no greater satisfaction than making a difference.  She knows every dialogue and keeps her selling skills current. Just as Floyd did for her, she changes lives and gets results that go way beyond the classroom.
 Connect with Mary:Â
mary@floydwickman.com | (612) 889-7400
PRESIDENT & MARKETING DIRECTOR
ANNAÂ LEPPICELLO
Anna Leppicello has a B.B.A. in Marketing and brings a strong marketing and analytical background to the team. She grew up around Floyd and Linda and saw them has her "bonus grandparents". The Core Values are engrained in her. Anna has expanded our company since joining it in 2017 and has spearheaded several large projects. It brings her joy to serve the clients, members of our Wickman Family in many capacities. Her entrepreneurial spirit matches theirs so she is constantly seeking how to improve their learning experience using technology. Currently residing in Colorado, Anna enjoys being outdoors, hiking, traveling, yoga, and time with her family.
 Connect with Anna:Â
anna@floydwickman.com | (612) 597-2136
MASTER TRAINER & COACH
SHELDON SPIEGEL
Master Trainer, Platinum Circle Member, 11x “Trainer of the Year” Award Winner.
As a long-term Master Trainer, Sheldon Spiegel exemplifies professionalism. After 20 years in the communication and broadcast industries, Sheldon joined the ranks of the speaking profession and has since spoken to more than 2,500 audiences and trained more than 12,000 sales professionals.
With a passion for excellence, a direct, no-nonsense delivery style, and a commitment to clients, Sheldon has made his mark on thousands of lives and careers.
 Connect with Sheldon: Â
sheldon@floydwickman.com | (800) 910-5351; 811
TRAINER & COACH
DAWN ZEHREN
With over 25 years of real estate sales and management experience, Dawn brings knowledge and commitment to her students. She is passionate about training agents and supporting real estate companies from the inside out. A speaker and coach, she credits Floyd Wickman for giving her a foundation that has allowed her to continue to grow. She builds relationships with clients that last years – and has a servant’s heart.Â
Dawn is committed to helping agents succeed. She believes Realtors do important work and need action plans that help them reach their goals, serve their clients and live in balance with their values. Being on the Floyd Wickman Team gives her the opportunity to affect change and create prosperity for her clients and students.  Â
 Connect with Dawn:Â
dawn@floydwickman.com | (414) 526-5218
TRAINER & COACH
CATHY SHEPHERD
Management Trainer & Coach Extraordinaire
Cathy's journey with the Floyd Wickman family began when she took Sweathogs with Floyd Wickman as her Trainer.Â
As a managing broker for over a decade, Cathy's leadership skills have shone through, particularly in 2021 when she recruited 70 agents in one year. This achievement not only underscores her aptitude for attracting top talent but also her commitment to fostering a thriving team environment.
Cathy's philosophy centers around the tenets taught by Floyd Wickman, coupled with her unique insights drawn from years in the field. Her approach is not just about recruitment and sales strategies; it’s about nurturing a holistic growth mindset in her team. Colleagues and proteges alike praise her ability to blend Wickman's teachings with innovative tactics tailored to the modern real estate landscape.
 Connect with Cathy:Â
cathy@floydwickman.com | (561) 352-3745
ADMINISTRATIVE ASSISTANT
SHINE LIGAN
Shine Ligan has over 13 years of experience in customer service and administrative assistance. She has worked with businesses in the US and Canada, and she is committed to providing value to her employers and clients. Shine joined the Floyd Wickman Team in June 2017 after years of providing administrative support to Realtors. She handles most of the administrative functions in the Floyd Wickman Team.
Her professional experience has equipped her in supporting The Floyd Wickman Team whenever needed.
Shine is currently residing in the Philippines with her husband and her charming young daughter.
 Connect with Shine:Â
shine@floydwickman.com
ADMINISTRATIVE ASSISTANT
AILEEN SIJUB
Aileen is a dedicated Administrative Assistant with over 10 years of customer service experience. She is detail-oriented, reliable, and committed to helping our team run smoothly.
Aileen is currently residing in the Philippines and as the newest member of The Floyd Wickman Team, excited to join, learn more about the work we do, and serve our clients!
 Connect with Aileen:Â
aileen@floydwickman.com
IN MEMORIAM
MIKE PALLIN
Floyd chose Mike as the first trainer to teach the first famous Floyd Wickman Course, Sweathogs. He was among the first group of Floyd Wickman Trainers to earn the Master Trainer designation and join the 2000 Person Club. Later, he became Floyd’s Creative Director, helping Floyd create every product - from cassettes and VHS tapes to the books, audios, and videos still in use today. And they sold over 1 million of them! These products have been digitized and are now available in Floyd’s Vault.Â
For 40 years, Michael and Floyd worked side-by-side creating, inspiring, and serving our students and clients.
