Are You Making It Easy for AI to Find You?

The Floyd Wickman Team Blog by Anna Leppicello

Since the beginning, Floyd has taught real estate agents about the power of searchability.

Of course, what it means to be searchable has changed quite a bit over the years.

Today, it's not just about showing up on Google. It's about making sure that when someone searches for you, whether through Google, ChatGPT, or another AI-powered tool, they find accurate, consistent information about who you are and what you do.

In a previous episode of our Growth Mode Podcast, Mary interviewed one of our R Squared Coaching clients about the importance of your Google Business Profile and how AI is changing the way people find real estate agents.

Recently, I attended a training that took this conversation a step further. It got me thinking about something I was taught in business school: the elevator pitch.

Remember those? I dreaded practicing them with classmates. It was so awkward.

For those of you who weren’t tortured in business school or haven’t attended a networking event recently, a friendly reminder that your elevator pitch is a short, concise description of who you are, what you do, and who you serve.

Well, the elevator pitch is making a comeback. Only this time, you're not just preparing it for the person standing next to you in an elevator. You're preparing it for AI.

What does AI know about you?

Think about how you describe yourself online.

Are you a real estate agent serving a specific city or community? Have you been helping buyers and sellers for 25 years? Do you specialize in waterfront properties, first-time homebuyers, or helping families relocate?

And most importantly, which is the most important point I want to make here today is: 

Are you telling the same story everywhere?

That is the single most important way to make sure AI tells the correct story about you. Your website, Google Business Profile, LinkedIn, Facebook, and everywhere associated with your name should reinforce the same information.

That doesn't mean every piece of content needs to be identical. But having a consistent, keyword-friendly two or three-sentence description of your business gives search engines and AI tools a clearer picture.

It reminds me of when I got married and changed my name in 2022. It took forever to find and update everything, and I’m still finding accounts with my maiden name listed on things. I’m starting to believe that I will always have something out there somewhere with Anna Johnson as the name.

3 ways to improve your searchability in 2026:

If you are a real estate agent, do this in the next week:

1. Write (or rewrite) your elevator pitch.

In two or three sentences, describe who you are, what you do, where you work, and what makes you different. Include the geographic areas you serve and the specialties or experiences that matter most to your ideal clients.

2. Make your business description consistent.

Review the description on your website, social media platforms, Google Business Profile, and on Zillow. Are they saying the same thing? Is anything still in your maiden name? ;)

3. Search for yourself the way a potential client would, and in a *private web browser*

Don't just Google your name. Try asking an AI tool something like, "Who are the best real estate agents for first-time homebuyers in [your city]?" or "What can you tell me about [your name] with [brokerage]?"

See what comes up. Is the information accurate? Are you showing up at all? What might be missing?

Floyd always taught us the importance of staying in front of people and making it easy for them to find us.

The tools may have changed, but the principle hasn't. Isn’t that cool?

Make it easy for people to know who you are, what you do, and why they should choose you. It isn’t annoying. It’s a smart business practice. And now, like it or not, that means making it easy for AI to understand those things, too.

The Floyd Wickman Team Blog by Anna Leppicello