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Fall Is a Fresh Start

Sep 24, 2026
fall colors on a treeline with water reflection

Fall to us is a fresh start for new Floyd Wickman Programs all over the country. We call this our “fall run” of Floyd Wickman Programs. Summer is behind us, the holidays are still ahead, and agents have an opportunity to get focused, strengthen their skills, and get to work before the year ends.

I still believe this is one of the most valuable windows on the calendar. Not just to finish the year strong, but to change the habits that will follow us into the next one.

As President, I’ve been thinking about that for our company, too. 

One of my biggest commitments this year was leading the development of our new website. You may have seen Mary’s recent email and video introducing it. I’m proud of the finished product, but I want to share why this project mattered so much to me.

Many of you know us because you sat in a training room with Floyd, worked with Mike and Mary, or have spent years connected to our trainers and coaches. You don’t need a website to tell you who we are. You’ve experienced it. You’ve felt it.

But an agent starting their career today may not have heard of Floyd Wickman yet.

They may be working hard, posting consistently, paying for leads, and still struggling to turn a conversation into an appointment. They don’t understand what they’re missing. They may know the paperwork and the info from the many classes they’ve taken, but still feel completely unprepared when a seller questions their commission or a buyer hesitates to sign agency.

I want that agent to find us. And when they do, I want their first impression to reflect the quality of the people, training, and support behind this organization - the one who has trained 275,000 agents since 1980. So, if you haven’t already, please take a look at the brand new floydwickman.com site and pass it along to a new agent in your office or on your team. We need you to help us reach new agents.

I’m also looking forward to getting together at Business Breakthrough, November 16 & 17 in Austin, Texas. We have 14 seats remaining. Ah!  Every person in that room is a new connection opportunity for you, our client, and that means a more successful event and extended relationships for you.  Will you help us fill the room?

Sidenote: If you or someone you know would like to join us in Austin but cost is standing in the way, please send me an email. We have funds available through our 1% scholarship.

I hope you’ll join us on this journey. Setting your goal for 2027 will mean more when we make room to examine what needs to change and WHY.

Thanks for joining us in our mission and coming along for the ride. There is so much more to come!

Anna Leppicello

 

PS. Be sure to check out the new resources we’ve shared over the past three months:

  1. Latest Growth Mode Podcast with Coach Dawn about vacations 
  2. How to Create Buyer Loyalty in a Commitment-Resistant Market webinar replay now in The Vault
  3. Your past does not define you (Floyd’s Story)