The Marketability Checklist – A Treasure Trove of Video Ideas

Have you run out of video ideas?

Would you be interested in a way to generate listing leads that’s free?

Video script:

“If you’re thinking of selling, make sure your agent goes over a Marketability Checklist with you. What’s a Marketability Checklist? It’s a list of factors that will cause a home to either sell or not sell in any market. How do we know? Our company has sold thousands of homes, and we make it our business to know. So, if you’re thinking of selling, make sure you get the intel before you sell.”

Use each ingredient of the Marketability Checklist as the basis for a short vertical video.

Here’s an example. “If you’re thinking of selling your home, make sure you use a search-friendly price.

Here’s what that means. Let’s say your listing agent recommends a list price of $499,000. Almost all home searches begin on the internet. If you’re listed at $499,000, you’ll get the eyes of all those buyers who are searching up to $500,000.

But what about those who are searching $500,000 and above? They won’t see your listing! If your list price is right at $500,000, your listing will be exposed to both those searching up to $500,000, and also those searching $500,000 and above. That’s just one example of what a Marketability Checklist can do for you.”

There are ideas for at least 20 videos or social media posts in this one tool alone.

Begin each post with the phrase, “If you’re thinking of selling…” and then explain in a few sentences how this Marketability Checklist ingredient benefits a seller.

Need a copy of the Marketability Checklist? You can find it in The Vault under Student Resources

“If you’re thinking of selling, make sure your agent discusses with you the benefits of listing at a below market price, and why it’s impossible to underprice a home, but extremely dangerous to overprice a home. Here’s what that means…”

“If you’re thinking of selling, make sure your agent discusses with you the benefits of offering a home warranty, and how it can help you avoid inspection issues. It’s just one of the ingredients on our Marketability Checklist, and here’s how it can help you sell quicker and for more money…”

Revisit your Wickman Tool Box and you will find hundreds of ideas for attention-grabbing videos and posts. They generate leads. They’re free. And remember to ask your viewers to subscribe, comment, like or share.

PS. Watch this short video from Mary about using the Marketability Checklist (formerly called the Salability Checklist) and why you need it on every listing appointment.

Need a copy of the Marketability Checklist? You can find it in The Vault under Student Resources