Take A Deep Breath And Fasten Your Seat BeltsAug 30, 2018
Vacation’s over. The kids are back in school. Prime time is upon us. What we do between Labor Day and Halloween determines how we end this year and how we start next year. This is our time, a wonderful, magical 8 week window of opportunity that we get every year.
How do we make the most of it?
That depends on your market and the economy. If the economy is robust and your market is steaming, replace your listing inventory as it sells. If the economy is flat and your market is slooooow, build your listing inventory.
Like all other financial markets and economies, the real estate market has a tendency to go up and down. And up and down. And up and down. It’s always been that way, and it’s always going to be that way.
In a down market, those who are Wickman-trained know how to capture market share – build listing inventory. Those who are not Wickman-trained hope things get better so they can get some listings.
In a hot market, those who are Wickman-trained are glad they built listing inventory during the recent down market. Those who are not Wickman-trained wish they had more listings.
The listing agent is the only agent who wins in every single multiple offer negotiation.
In fact, if you are a well-trained, effective and consistent listing agent, you will NEVER be unemployed. Your income will NEVER be the victim of peaks and valleys. Listing agents have more control over their schedule. Listing agents have more balance in their lives. Listing agents don’t have to buy leads, they generate them!
And when you show and sell one of your own listings, you get two commissions from one closing.
Too many listings? Thin the herd with a “Reduce Or Release” campaign.
Not enough listings? Follow “The Formula.” Starting every Monday, work on bringing in a saleable listing first. Separate lookers from buyers. Show and sell in-house inventory.
Want to raise your income level? Raise your inventory level. Want to control YOUR economy? Put your Wickman training to use in the next 8 weeks.
IT’S PRIME TIME AND LISTINGS ARE “THE NAME OF THE GAME.”
Thank you, Floyd!
The Floyd Wickman Team blog by Mike Pallin
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