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Floyd Wickman's Philosophy: Listings Are The Name of The Game

floyd wickman listings quotes Nov 12, 2026

This is the core philosophy of a man who listed an average of 86 houses a year for 7 consecutive years. Yes, that's more than 600 listings in 7 years.

This is the core philosophy of a man who managed a team of 8 people to a listing a day and an average of 23 closings a month for 4 consecutive years.

And this is the core philosophy of a man whose 275,000+ students have produced an average of one listing or sale per person per week while in the program.

LISTINGS ARE THE NAME OF THE GAME

Your income level will be determined by your inventory level. Starting every Monday, work on bringing in a saleable listing first. These are the principles we live by and the practices we teach.

Our graduates who continue to follow the program, to do the assignments, to track and report their numbers, and master their listing presentation skills, continue to prosper despite the changes in the real estate market.

If your inventory is low or non-existent, turn it around by embracing this philosophy – listings are the name of the game – and stop fighting it. It all begins with awareness. In Wickman terms, an awareness is "something that you know that you know that you know." It is something you don't have to be reminded of or talked into. It is unforgettable. It is habit. It is automatic.

Once awareness sets in, the next step is to learn the dialogue. 

Not script, dialogue. 

Your words and Floyd's step-by-step tracks for generating leads, converting leads into face-to-face appointments, taking control, qualifying the Seller, inspecting the house, selling them on you and your company, getting it priced right, and landing a signature.

Anyone can learn dialogue. All it takes is repetition. What are you listening to in the car? When you exercise? When you do chores around the house? Turn down time into learning time, and with repetition, you can master the dialogue.

NOW ALL THAT'S LEFT TO BECOME A LISTING MACHINE IS CONSISTENCY.

Once you know what to do and how to do it skillfully, the most important ingredient of successful listing is doing it consistently.

This year, we are celebrating 46 years of consistent results with The Floyd Wickman Program. 

If results matter to you, join a program.

Remember, listings are the name of the game!